Strategy for Limited Term/Territory Licenses When 'Worldwide, In Perpetuity' Isn't Feasible?

Hey everyone,

I’m ADing for a mid-budget commercial right now, shooting on a VENICE 2 with a good lighting package including a couple of SkyPanel S60-Cs, so we’re not shoestring, but also not studio-level money. We’re trying to license some specific stock footage, and the ideal 'worldwide, in perpetuity' rights are just blowing our budget for that element.

I know the conventional wisdom is always to aim for the broadest rights, but realistically, when does it make strategic sense to go for a more limited term or territory license? My gut says if the initial campaign is hyper-targeted (e.g., specific regional TV spots for 6 months), it could work. But what's the plan when that license expires? Do you just pull the ad if it’s still performing well? Or is there a typical provision to renew? Feeling a bit lost on navigating this without guidance. Any thoughts or experiences on making this call?